There are many ways that you can promote your business,
typically these are direct sales to the public at events
such as boot fairs, farmers markets or school fetes;
or alternatively at private events such as private parties,
corporate promotions or for local businesses and clubs.
We suggest that after holding your own party (a good
way of showing family and friends what you do, as well
as starting to promote the business and having that
essential trial in private) you start with a public
event as that will actually provide referrals for private
First, let's outline the typical outgoings.
|Gas for cooking
|The pig at around
At the 2005 Faversham "Hop Festival" selling directly
to the public.
"Dukes Roasters" turned over more than £3,000
on each day of the weekend.
Catering at Whitstable Castle.
A booked session, creating £800 profit ?
With a 140lb pig, some 110lb of that is ready saleable meat.
The average portion size is around 5 - 6 ounces, giving some
At £4.50 per portion, that's up to £1350 in Potential
Income (depending on the event this could be £5 per
After taking off your expenditure and that leaves
you with around £1000 in profit.
At busy events you may need two machines to cook two “hogs”,
which will provide additional income, expenditure should not
exceed £400 as the pitch transport and staff should
So your profit could be as much as £2000 for
Private events are a joy to do and with our easy to use
machine, it feels very much as if you are part of the party
every week, everybody wants to see how it cooks, everyone
wants to speak to you and best of all everyone seems to want
to thank you for what you have done. At private events, there
are numerous ways of providing an income from the machine.
||Typically at £175.00, Sat/Sun £250 plus
delivery (straight forward profit)
|Machine Rental with the Hog
||Typically £395.00 plus delivery (profit of £260)
|Carve and Serve
||Typically £695.00 (profit of c£385 after
|The Whole Hog
||Catering at £12.95 per head to include serving,
salad bar etc (The whole hog profit depends on the numbers
but based on a typical 120 persons, it provides a gross
profit after assistant and consumables of c£1050)
So, how long would it take to recoup your investment?
We reckon, with a fair wind, it could be done in less than
two weeks, working only two days per week.